Privacy Policy

2. Products and Services Covered

This Privacy Policy covers our current and future offerings, including:

• The Pinterest Readiness Checklist and other free resources
• The Pin & Prompt Pack, including Canva templates and prompts
• The Pinterest Pin Planner
• The Get Found Toolkit
• Pinterest for Creatives courses and training programs
• Digital templates, planners, worksheets, guides, and downloads
• Online workshops, tutorials, and educational events
• Free and paid communities, including planned memberships hosted on platforms such as Skool
• Email newsletters, promotional campaigns, surveys, and customer support
• Future products and services offered under the Pinterest for Creatives brand

Not all listed offerings are currently available. We will update this policy when new products, services, or data practices materially change how personal information is handled.

3. Information We Collect

Depending on how you interact with our business, we may collect the following categories of information.

Information You Provide Directly

Contact information: Your name, email address, and other contact details you choose to provide.

Purchase and billing information: Your billing name, billing address, country, transaction details, purchased products, payment status, and order history.

Account and membership information: Registration details, usernames, membership status, course enrollment, and information associated with your participation in a learning platform or community.

Communications: Questions, customer support messages, email replies, feedback, and correspondence with us.

Surveys and testimonials: Survey responses, preferences, testimonials, reviews, and other information you voluntarily submit.

Marketing preferences: Newsletter subscriptions, consent records, unsubscribe requests, and communication preferences.

Content you share: Posts, comments, questions, uploaded materials, or other information voluntarily contributed to our communities or educational activities.

Please avoid submitting sensitive personal information unless it is necessary for a specific, clearly explained purpose.

Information Collected Automatically

When you visit our website or interact with certain emails and services, we or our service providers may collect:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited and website navigation activity
• Referral sources and links clicked
• Dates and times of visits
• Website performance and usage information
• Email delivery, open, and click information, where supported
• Cookie identifiers or similar technical information, depending on the technology in use

The exact cookies and identifiers used on our website require technical verification.

4. How We Collect Information

We may collect information when you:

• Subscribe to our newsletter
• Request a free checklist, guide, or other resource
• Purchase a digital product
• Register for a course, workshop, or membership
• Complete a survey or submit a testimonial
• Contact us for assistance
• Participate in a community
• Visit or navigate our website
• Click links in our emails or advertisements
• Interact with services provided by our third-party platforms

Some information is provided directly by you. Other information may be collected automatically through website technologies or received from service providers involved in fulfilling your requests.

5. How We Use Personal Information

We use personal information for purposes including:

Providing products and services: Processing orders, delivering digital downloads, providing course access, administering memberships, and responding to support requests.

Communicating with you: Sending receipts, purchase confirmations, account notices, product access information, and other service-related messages.

Email marketing: Sending newsletters, tutorials, educational content, offers, and promotional information when we have an appropriate legal basis and any required consent.

Improving our business: Understanding how visitors use our website, evaluating content performance, improving products, and developing new educational resources.

Customer relationships: Responding to feedback, conducting surveys, and understanding customer interests and preferences.

Advertising and promotion: Evaluating marketing campaigns and, where properly implemented and permitted, using advertising technologies to measure or improve promotions.

Security and compliance: Detecting fraud, protecting accounts, maintaining records, and meeting applicable legal obligations.

We collect and use personal information only for identified purposes supported by consent or another lawful basis.

6. Email Marketing and Consent

We use Kit to manage email subscriptions, automated sequences, newsletters, and related marketing communications.

You may subscribe through forms, free resource registrations, or separate optional marketing consent choices associated with purchases.

Purchasing a product does not automatically mean you have agreed to receive promotional emails.

We distinguish marketing communications from transactional messages necessary to fulfill purchases, provide access, or administer services.

Marketing emails may include educational content, Pinterest tips, product announcements, promotions, and relevant affiliate recommendations.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in an email or contacting dar@darmccallum.com.

We maintain consent and subscription information as needed to respect communication preferences and applicable requirements, including Canada's anti-spam legislation.

Unsubscribing from marketing messages does not necessarily stop essential transactional or service-related communications.

7. Website Analytics

We use Google Analytics to understand website traffic, visitor interactions, and how our content performs.

Depending on its configuration, Google Analytics may process information such as device characteristics, browser information, pages visited, referral sources, approximate location, and online identifiers.

Google Analytics may use cookies or similar technologies. Our exact implementation, cookie settings, and consent configuration have not yet been independently verified.

We also use Pinterest Analytics to understand how our Pinterest content performs, including impressions, engagement, and related platform-provided statistics.

Pinterest's native account analytics is different from installing a Pinterest Tag on our website.

We use analytics information to improve website usability, content, and marketing decisions.

For information about Google's privacy practices and available choices, visit Google's privacy information and tools.

8. Cookies and Similar Technologies

Cookies are small files that websites and related services may store on your device. Similar technologies can help operate websites, remember preferences, analyze usage, and support advertising.

Depending on our website and third-party configurations, technologies may include:

Essential technologies: Used for necessary website functions, security, checkout operations, and service delivery.

Analytics technologies: Used to understand website visits, engagement, and performance.

Advertising technologies: May be introduced or used in the future to measure advertisements, understand conversions, and support relevant advertising.

Important current disclosure: As of the effective date of this policy, darmccallum.com does not have a cookie consent banner or dedicated cookie preference center. We do not represent that visitors can currently accept or reject optional cookies through such a system.

Visitors may have browser-level controls to block or delete cookies, although those controls do not necessarily prevent every form of tracking.

We intend to review our tracking implementation and add appropriate consent controls where required before enabling additional advertising technologies.

Where applicable law requires prior consent for optional tracking, the relevant technologies should not be activated until that consent is obtained.

This policy does not itself constitute consent to tracking.

9. Advertising, Retargeting, and Marketing Measurement

Pinterest for Creatives may advertise through platforms such as Pinterest, Meta, Google, or other advertising providers.

We may use advertising services to promote our products, understand campaign performance, and reach relevant audiences.

As of the effective date of this policy, Meta Pixel, Pinterest Tag, and Google Ads conversion tracking have not been installed on our website, based on our current understanding.

These technologies may be introduced in the future, but they are not described here as currently active.

Before implementing them, we will review applicable notice, consent, contractual, and technical requirements and update our disclosures as appropriate.

Where advertising tracking is lawfully enabled, advertising providers may process information such as device identifiers, website interactions, referral information, and conversion events, depending on the configuration and your choices.

You may also be able to manage advertising preferences directly through the relevant advertising platform.

10. Purchases and Payment Processing

We use ThriveCart and payment providers such as Stripe and PayPal to process purchases and manage payment-related services.

When you purchase a product, relevant information may include your name, email address, billing details, transaction amount, purchased products, payment status, and purchase history.

Payment card details and other sensitive payment credentials are generally collected and processed by the applicable payment provider rather than stored directly by Pinterest for Creatives.

We may receive transaction confirmations, limited payment details, billing information, and information needed for customer service, accounting, fraud prevention, and legal compliance.

Payment providers maintain their own privacy policies and security practices.

We may retain appropriate transaction records for accounting, tax, legal, customer support, and business administration purposes.

11. Digital Products, Courses, and Membership Platforms

We may use third-party platforms to deliver digital downloads, provide Canva template links, host training, and administer memberships.

These may include:

• ThriveCart and its associated delivery or learning features
• Canva for editable templates
• Skool for community and membership services
• Email delivery systems and secure file-hosting services
• Other course, video, or educational platforms introduced in the future

Depending on the service, these providers may process your name, email address, account information, purchase status, course progress, community activity, and other information needed to provide the requested service.

When you use a third-party platform, its own privacy policy and terms may also apply.

We will provide additional information when a new platform materially changes our personal information practices.

12. Affiliate Marketing and Third-Party Links

Pinterest for Creatives may participate in affiliate programs, including Amazon Associates and partnerships involving software, creative tools, business services, and educational products.

Some links on our website, in emails, courses, or other content may direct you to third-party websites through affiliate tracking links.

Affiliate providers may use cookies, referral identifiers, or other technologies to attribute purchases or measure referrals.

When you follow an affiliate link, the third-party provider may collect information under its own privacy policy.

We do not control the privacy practices of independent affiliate merchants.

Our affiliate disclosures explain when we may receive commissions or other benefits from recommendations.

This Privacy Policy does not replace the privacy policies of websites you visit through external links.

13. Social Media, Video, and Embedded Content

We may maintain a presence on platforms such as Pinterest, Facebook, Instagram, YouTube, and other social or content-sharing services.

When you interact with our content on those platforms, the platform may collect and process information under its own privacy policy.

Our website or course materials may include embedded videos, social media content, or links to third-party services.

Embedded content may involve additional cookies or technical information being processed by the relevant provider, depending on how the content is implemented.

We will review embedded content and related tracking practices as part of our website privacy assessment.

14. How We Share Personal Information

We do not sell customer email lists or personal information to data brokers.

We may disclose personal information to service providers where reasonably necessary to operate our business, including:

• Website and hosting providers
• Email marketing providers
• Checkout and payment processors
• Digital delivery and learning platforms
• Community platforms
• Analytics and advertising providers, where applicable
• Customer support and business administration providers
• Professional advisers, including accountants and legal advisers
• Authorities where disclosure is required or permitted by law

We seek to limit disclosures to information reasonably necessary for the relevant purpose.

We may also disclose information with your consent, to protect legitimate legal interests, or in connection with a lawful business reorganization or transfer, subject to applicable privacy requirements.

15. International Data Transfers

Pinterest for Creatives is operated from Alberta, Canada, and serves customers internationally.

Some of our technology providers operate or store information outside Canada, including in the United States and potentially other countries.

As a result, personal information may be processed, accessed, or stored in jurisdictions with privacy laws different from those in your country of residence.

Information processed in another country may be subject to lawful access requests by authorities in that jurisdiction.

Where required, we will use appropriate contractual, organizational, or other safeguards for international data transfers.

We will review additional requirements applicable to individuals in jurisdictions such as the European Economic Area and United Kingdom when processing their personal information.

16. Legal Bases for Processing

Where laws such as the GDPR or UK GDPR apply, our processing of personal information may rely on one or more lawful bases, depending on the activity.

These may include:

Contractual necessity: Processing information to complete purchases, deliver products, administer accounts, and provide requested services.

Consent: Sending certain marketing communications and using optional tracking technologies where consent is required.

Legitimate interests: Improving services, maintaining security, preventing fraud, and conducting proportionate business analysis where permitted and not overridden by individual rights.

Legal obligations: Maintaining records and complying with applicable tax, accounting, and regulatory requirements.

The appropriate lawful basis depends on the specific processing activity and applicable jurisdiction.

17. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, supporting customers, meeting legal obligations, resolving disputes, and maintaining appropriate business records.

Retention periods may vary according to the type of information and applicable legal requirements.

For example:

• Purchase and accounting records may be retained to satisfy legal and tax obligations.
• Marketing subscription information may be retained while a subscription remains active.
• Unsubscribe and consent records may be retained as necessary to respect communication choices and demonstrate compliance.
• Course or membership information may be retained while needed to administer access and resolve legitimate issues.
• Customer support correspondence may be retained for a reasonable period based on its purpose.

When information is no longer required, we will take reasonable steps to delete, anonymize, or securely dispose of it, subject to legal and operational requirements.

18. Information Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

These measures may include account access controls, reputable service providers, secure payment processing, and appropriate security practices.

However, no internet transmission or electronic storage system is completely secure.

If we become aware of a privacy or security incident, we will assess it and take appropriate steps, including notifications where required by applicable law.

19. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent where processing is based on consent
• Request deletion of personal information in applicable circumstances
• Object to or restrict certain processing activities
• Request a portable copy of information where applicable
• Ask questions about how your information is collected, used, or disclosed
• Submit a complaint to an appropriate privacy regulator

Some requests may be subject to lawful exceptions, verification requirements, or record-retention obligations.

To make a privacy request, contact:

We may need to verify your identity before fulfilling certain requests.

We will respond within the timeframes required by applicable law.

20. Canadian Privacy Rights

As an Alberta-based business, our handling of personal information may be subject to Alberta's Personal Information Protection Act (PIPA) and other applicable Canadian privacy laws.

Individuals may request access to personal information, seek correction of inaccuracies, and raise concerns about privacy practices, subject to applicable requirements and exceptions.

You may contact our privacy representative at dar@darmccallum.com.

Where appropriate, individuals may also contact the Office of the Information and Privacy Commissioner of Alberta or another relevant Canadian privacy authority.

21. European Economic Area and United Kingdom

Where the GDPR or UK GDPR applies to our activities, eligible individuals may have additional rights, including access, rectification, erasure, restriction, portability, objection, and rights relating to certain automated decisions.

Where processing is based on consent, you may withdraw that consent without affecting the lawfulness of processing that occurred before withdrawal.

You may also have the right to complain to your local data protection authority.

We will assess any requirements for an EU or UK representative, international transfer safeguards, and other jurisdiction-specific obligations as our international operations develop.

Nothing in this policy limits rights that apply under mandatory law.

22. United States Privacy Rights

Depending on your state of residence and the applicability of relevant laws, you may have additional privacy rights.

These can include rights to access, correct, delete, or obtain certain personal information and, where applicable, to opt out of certain advertising-related processing or disclosures.

The availability of these rights depends on the law, the nature of our processing, and whether the relevant law applies to our business.

You may contact dar@darmccallum.com to make a request or ask about our privacy practices.

We will assess and respond to requests in accordance with applicable requirements.

23. Children's Privacy

Our paid products, courses, and memberships are intended for adults aged 18 or older, or the age of majority in their jurisdiction, whichever is higher.

We do not knowingly collect personal information from children for our products or services.

If you believe a child has provided personal information to us without appropriate authorization, please contact dar@darmccallum.com so we can review the situation and take appropriate action.

24. Automated Processing and Profiling

Some service providers may use automated systems for analytics, email segmentation, fraud detection, or advertising measurement.

We may use information such as subscription preferences, purchase history, or email engagement to provide relevant communications and manage customer relationships.

We do not currently intend to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

If our practices change materially, we will update our disclosures and comply with applicable requirements.

25. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our products, technology, business practices, or legal obligations.

When we make changes, we will update the Last Updated date at the top of this page.

Where appropriate or legally required, we will provide additional notice or request consent before implementing material changes.

We encourage you to review this policy periodically.

26. Contact and Privacy Questions

For questions, concerns, requests to access or correct information, withdrawal of consent, or other privacy matters, please contact:

We take privacy inquiries seriously and will review requests in accordance with applicable law.